Contest Idea for Promoting an Event
6 minutes read
Are you organizing an event? Like,
- A webinar
- A Sales kickoff event
- A dealer/ channel partner meet
- An annual industrial meet etc
Whatever the event might be, the success of it depends on the the way you market it and promote it for your target audience. While you might a good plan and a road map for promoting the event, you also need to put in extra efforts to encourage your reps to actively promote it?
The best way to do this is to gamify their promotion activities. In this blog, we have listed down some contests which you can run to incentivize and motivate your employees to actively promote your event via social media and other platforms
Goal: To encourage your employees to promote your event by sending email invites to all their contacts
Duration: 3 months before the webinar
Points: 50 points per email invite sent
How to run this contest? Organize this contest 3 months before the webinar. Encourage each one of your employees to send email invites of the event to as many of their contacts as they can. Track the progress of the employees on the leaderboard and reward the top 3 people who have sent email invites to maximum number of people
2. Social Media
Goal: To encourage your employees to be consistent in promoting the event on social media
Duration: Three months before the event
Winner: All the people who have consistently posted about the event on social media
How to run this contest? Begin this contest 2-3 months before the event and encourage your employees to consistently post about the event everyday on social media and promote it. At the end of the contest, reward everyone who has successfully posted and promoted the event without even missing one day.
3. Top Post
Goal: To encourage your employees to create creative posts, videos or infographics to promote the vent on social media
Duration: 3 months before the contest
Winner: The person who creates the most creative post about the event
How to run this contest? Organize this contest for a period of 3 months before the contest. Encourage your reps to make creative posts on the event for social media. They can make creative videos, images or infographics on the event and submit them. Select the best creative and reward the person who has created it.
4. Early Bird registrations
Goal: To encourage your reps to actively promote the early bird discount and get the attendees’ registrations
Duration: 2 months before the event
Winner: The person who brings maximum registrations through the early bird discount
How to run this contest? Organize this event for a period of 2 months before the event and encourage your reps to promote the early bird discount of the event and try to bring in as many registrations as they can. Keep a track of the number of the registrations that each employee brings in on a live leaderboard. At the end of the contest period, reward the person who has brought in the highest number of early bird registrations
5. Re-targeting the lost ones
Goal: To re-engage with the people who have visited your event’s landing page but then left it without registering
Duration: Right from the time your event registrations begin to the end of the registrations
Winner: The person who gets maximum number of lost visitors to register for the event
How to run this contest? Organize this contest on the day event registrations begins. Encourage your employees to reach out to the employees and try to re-engage with the people who have visited the event page but then left without registering. Encourage them to reach out via emails, messages, or social media and try to attract them to register for the event. Reward the employee who brings in the maximum number of registrations
6. Create a catchy hashtag and popularize it
Goal: To get your employees to create a catchy social media hashtag for the event
Duration: Three months before the event
Winner: The person who creates the most catchy hashtag
How to run this contest? Organize this contest three months before the event and encourage your employees to come up with a catchy and creative hashtag to promote the event on social media. Ask them all to submit their suggestions. Selective the most creative and catchy hashtag amongst them and reward the creator of that hashtag.
7. Influencer Marketing
Goal: To encourage your employees to wire-in the famous personalities in their industry or the social media influencers to promote the event on their social channels
Duration: A couple of months before the event
Winner: Everyone who brings in an influencer to promote your event
How to run this contest? Run this contest for a couple of months before the event. Encourage your employees to find and get the famous industry experts or the social media influencers to promote your event on their social channels. Reward everyone who successfully brigs in a famous influencer to promote your event.
Looking for sales contest ideas that are particular to your industry?
Insurance - 7 Sales Contest Ideas for Insurance Agents
Pharmaceuticals & Medical Devices - 5 Sales Contest Ideas for Pharmaceuticals and Medical devices
Manufacturing - 5 Amazing Contest Ideas for Manufacturing Units
Retail Stores - 7 Fun Sales Contests for Retail Stores
Retail Banking - 7 Sales contests for Retail Banks
Looking for sales contest ideas for different months? Check out this below:
January– 7 Sales Contest Ideas for January
February– 7 Sales Contest Ideas for February
August– 7 Sales Contest Ideas for August
September– 8 Sales Contest Ideas for September
October– 8 Sales Contests For October
November– 8 Sales Contests for November
December– 7 fun sales contests for December
Looking for more Seasonal Sales Contest Ideas?
Want to give cool and creative names for your sales contests? Get naming ideas from this blog below:
Want to give creative and funny names for your sales team? Get ideas from these articles below:
How will you communicate the contests that you organize to your participants?
Once you have a perfect contest idea and a suitable name for it, focus on communicating it effectively to your participants. Follow our sales contest communication template to announce your contest.
Looking for award names and prizing ideas to give out to your contest winners? Read these articles below:
Published on Wed Apr 20 2022