6 Trends that Sales Experts are predicting for 2021
6 minutes read
The year 2020 was a long one and it felt like we have lived a whole decade in just a year. It’s safe to say that 2020 was rich with events, all of which have had a significant impact on the business world
We have witnessed a complete restructuring of sales to adjust to the new realities of the world affected by the pandemic. With all the hardships associated with the international lockdowns, a lot of sellers have embraced,
Sales and collaboration tools
New sales strategies
Buyer centric sales approaches and more
Now that this year is (blessedly) behind us, various sales leaders from across the world have predicted what sales is going to look like in the year 2021. From those predictions, we have handpicked the top 6 sales trends that everyone in sales should know before strategizing their sales in 2021.
1.Videos for sales outreach will have a much larger presence
It’s no secret that videos have been a big part of 2020 selling. Need I remind you of how many virtual customer meetings via Zoom/ WebEx/ Teams we have experienced in the previous year?
But today, in the post lockdown world, many sales leaders are viewing videos as more than a product of special circumstances.
2. Chatbots become an absolute must
Chatbots are a valuable resource for both sales and service departments. Being able to reliably answer common questions and automatically point prospects and customers in the right direction can take the tremendous strain off your real-life reps. Chatbots are extremely helpful for the customers as well, as they instantly get information regarding,
Shipping information etc
3. A combination of virtual and in-person meetings is going to be the new trend
Remember how zoom meetings have become an integral part of our work when we first went into the pandemic? And how we have gotten used to them over the last year?
We have used virtual meetings extensively to carry out all the major meet-ups and interactions like
Virtual parties etc
And now most of us are experts in holding these virtual meetings.
But now that a few companies are opening up slowly, the face-to-face meetings and business travels are slowly coming back at us in a number of ways
4. Sales tech usage will increase
The pandemic in 2020 has got all of us to embrace the tech tools in order to continue our business operations remotely. Sales organizations have fiddled with various sales technology tools like
Team collaboration tools
And have cracked the right tech stack that is suitable for their sales process and sales teams.
5. Building rapport and authentic relationships with customers will become important
Establishing rapport and forming meaningful relationships with customers and prospects should always be a priority for sales reps. But sales experts say that this has become even more important since the onset of the pandemic and will remain to be the focus in 2021 as well.
In the pre-COVID era, sales reps could go out and spend enough time having one-on-one conversations with the prospects. But right now, in the virtual world, things are moving much faster. It has become a norm now for the sales reps and the customers to talk to multiple people on the same day. This means that your client can drift from your offer to your competitor’s offer very easily.
6. Empathy is going to be the key to sales
Empathy should always have a place in sales. But given the events of this past year, it’s become absolutely vital.
With businesses changing at an unprecedented rate and many prospects sustaining significant personal trauma in 2020, incorporating empathy into your sales process has become mandatory.
Strategic and tactical planning put together makes a perfect sales plan. Want to know how?
Click here to learn about it
Want to drive a successful sales enablement process at your organization?
Learn about the 4 Best Practices to establish a perfect Sales Enablement Process at your organization
Looking for the right software tools that help in enabling your sales teams?
Learn how to select the right sales contest software tool that gamifies sales for your sales teams and takes your productivity to the next level.
Want to know more about how to create an innovative and different sales incentive plan?
Published on Fri Jan 29 2021