Sales Contest Communication Template

4 minutes read

Are you planning to implement a sales contest for your sales department? At a minimum, you’ll need to follow these 3 vital rules:

  1. Stay on top of communications, so your team keeps the competition top of mind.

  2. Communicate all the contest rules simply and clearly, so that your team understands how to win.

  3. Mention the rewards that the winners of the contest are going to receive. This sparks the interest of the contestants and motivates them to participate in the contest.

Following these rules to communicate your contest effectively with your participants prior to its launch. If you are using email communication at your office, then here is a template you can use to effectively announce the launch of your next contest.


Email Template for Sales Contest Launch

Subject: Sales contest for [Month competition will occur] / [Behavior competition will focus on]

Body: We are happy to announce that we are kicking off a [department name] initiative called the [contest name]! The goal of this contest is to [contest goal]. So, brace yourselves for an exciting competition. Below are the details of it:

Contest Starts: [Date]

Contest Ends: [Date]

How to win: The winning [team/employee] will have the [metrics for winning, i.e., the highest percentage of appointments, quickest turnaround in service cases, etc.] by [time period of competition]. All percentages and goals are tracked within [name of your sales contest mobile app].

Contest Prize:

The winning [team/employee] will win [incentive]

Keeping track of the Progress of the Game:

The contest results will be updated on a leaderboard which can be accessed in the [Give the link of the sales contest app leaderboard] mobile app

Feel free to write to us in case you have any questions, suggestions or feedback about the contest.

Wishing you all the best!

Thank you


Example Email 1: New product launch, 1 Quarter, Number of Products Sold

Subject: Sales Contest for driving the Sales of the Brand New SX500

Body: We are happy to announce that we are kicking off a sales initiative called Sales Olympics Competition! See other interesting sales contest names that you can use. The goal of this contest is to create some fun around driving the sales of SX500. So, brace yourselves for an exciting sales journey. Below are the details of it:

Contest Starts: 1-April 2019

Contest Ends: 30-June-2019

How to win: The winning sales executive will have the highest number of SX500s sold by the end of June. All the numbers, percentages, and goals can be tracked within the SmartWinnr app.

Contest Prizes:

The winning salesperson will get to have lunch with the CEO (and bragging rights). And, the winner also receives a gift card of $250 from the CEO.

Who is Eligible?

Most people receiving this email are eligible, with the only exception being the management team, who will keep an eye on the leaderboard. Attached is a full list of participants, if you’re interested.

Keeping Track of Standings:

The contest results will be updated on a leaderboard which can be accessed in the SmartWinnr mobile app.

Feel free to write to us in case you have any questions, suggestions or feedback about the contest.

Wishing you all the best!

Thank you


Email Example 2: Year-End Sales Contest, 1 Quarter in Q4, Total Sales Revenue

Subject: Year-end sales contest – The holiday contest

Body: Attention salespeople! It’s time for our annual sales contest. This time our focus will be to increase total sales revenue.

Contest Starts: October 1st

Contest Ends: December 31st

Prize: Anyone for a Caribbean cruise? The winner of this holiday sales contest will receive two tickets for a week-long Caribbean cruise aboard the Doe Queen.

Rules of Contest: It’s simple. Whoever achieves the highest sales between January 1st and March 31st wins a trip on the cruise with all expenses paid. Even if you don’t win the first prize, you may qualify for one of the several consolation prizes worth hundreds of dollars. For more information on the consolation prizes, refer to the link.

Keeping Track of Standings:

The contest results will be updated on a leaderboard which can be accessed in the SmartWinnr mobile app.

Feel free to write to us in case you have any questions, suggestions or feedback about the contest.

Wishing everyone good luck!

Thank you

Published on Mon Sep 23 2019

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SmartWinnr has helped sales based organizations with continuous coaching to improve customer interactions, sales contests and Gamified KPIs to boost sales revenue, AI-driven assessments and regular reinforcements to drive knowledge.

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