Why do you need a Sales Contest Software?
10 minutes read
Want to increase your new product sales?
Want to meet a huge revenue target in a short period of time?
Want to fill your sales pipeline with more leads?
Do you want to close more deals before the end of the quarter?
All of these objectives can be achieved through a perfectly designed sales contest.
What is a Sales Contest?
A sales contest is a short-term incentive program designed to motivate your sales personnel to accomplish specific sales objectives.
To learn more about creating and running effective sales contests, refer to these blogs below:
A sales contest is a powerful tool that helps to drive extraordinary sales results. Most likely, you are using Microsoft Excel to run these calculations.
Challenges of an Excel-based Sales Contest
There are lots of challenges in running your contests through Excel:
A simple and straightforward way to overcome these challenges is to digitize your sales contests.
A sales contest software tool helps you to run digitized sales contests.
Today, we are going to explore the reasons why you should adopt a sales contest software to run sales contests successfully:
Reasons to Adopt a Sales Contest Software
1. Easy to hold competitions at various levels
A sales contest software enables you to conduct contests at various levels. Like,
Sales Rep vs Sales Rep - Contest at an individual level, between the individual sales reps
Team vs Team - Contest at a team level, between various sales teams
Manager vs Manager - Contest at a managerial level, between various managers and their teams
Team vs Manager - An internal team contest, between a manager and her team
Department vs Department/ Branch vs Branch - Contest at an organizational level, between various departments/ business units/ branches of your organization
Territory vs Territory - Contest at a global level, between larger sales teams that are located in various countries
The best part is that you will have the ability to run multiple contests at various levels simultaneously.
Team-level and Individual-level Challenge Competitions in SmartWinnr
2. Allows the formation of groups and sub-groups
Sales contest software allows you to create groups for
Teams from various regions like USA, Latam, APAC, and more
Teams of various managers like Team Linda, Team John, Team Lisa
Teams created to participate in a specific theme-based contest. Like, for NFL you can have teams like NY Ninjas, Chicago Chimps, Dallas Stars, Miami Mavericks, etc
Groups of new hires and group of experience people
And any other group that you would like to create
It allows you to create subgroups as well. You can select some specific members from a group (eg: the top performers in the group) and create a sub-group for them.
Groups in the SmartWinnr App
3. Collaboration between teams and individuals
Sales contest software comes with a group chat feature that facilitates communication and collaboration between the members of a group/ sub-group.
A group participating in a team-based contest can use this group chat to:
Discuss strategies on how to move forward and win the contest
Encourage each other in the group to achieve their goals
Share achievements with their group members
And, congratulate the top performers in their group
Chat Group in the SmartWinnr App
4. Automates assignment of smaller and larger tasks
By adopting a sales contest software, you don’t have to manually create assignments and go through the process of assigning them to each individual separately. You can use a single platform to create any task and assign it automatically, multiple times.
For example, you may want to assign smaller tasks to your reps like,
A short quiz test
A video coaching assignment
A task to bring in a certain number of leads by the end of the day
Or you may want to assign larger assignments like,
Bringing in the largest deal of the quarter
Earning a certain amount of revenue within a period of 6 months etc
All these can be done automatically and easily within just a few clicks in a sales contest platform
5. Automatically Calculate Contest scores
Running a sales contest typically involves a lot of calculations. Like
Calculate points per KPI (Learn about KPI gamification)
Calculate the total team score
Calculate the total score of each individual
Calculate points based on levels. Consider the below example to understand how points are calculated based on levels:
Achieve 50% of your target - The rep earns 60 points
Achieve 50% to 70% of your target - The rep earns 80 points
Achieve 70% to 90% of your target - The rep earns 100 points
Achieve 90% to 95% of your target - The rep earns 120 points
Achieve 100%of your target - The rep earns 140 points
Achieve more than 100% of your target - The rep earns 200 points
Automated Scoring Mechanism in SmartWinnr
6. Supports Multiple Leaderboards
With sales contest software, you will be able to establish multiple leaderboards and track progress in various areas. Here are some example leaderboards that you can establish and monitor.
Intra-country and inter-country leaderboards
Leaderboards for current month, or the first month
Leaderboards for new hires and experienced employees
General leaderboard, and more
Apart from this, you will also have the ability to create ad-hoc leaderboards.
7. Accessibility Across Various Devices
In a non-digitized sales contest, you might be sending progress updates through email, once a month. But this is not enough to keep their engagement high. You need to give them live updates about their rankings in the competition.
This is possible with sales contest software. It showcases a live leaderboard that can be accessed Through an app in the mobile devices and tablets And through a portal or web-based app in a computer system.
This kind of flexibility allows the contest participants and their managers to view the progress anytime and from anywhere they want. Even when they are on the field.
Access to Game's Progress Across various Devices
8. Easy to Send Contest Communication to the Participants
While the contest is in progress, it’s a good idea to send regular communication to the participants and their managers about the contest. For instance, you could send communication about:
Their ranking in the contest with respect to the other participants
Any last minute changes that you might have made to the contest format
Notify them about how far they are from achieving their target.
Encourage them to try harder and achieve the goal
Congratulate the ones who have achieved or exceeded their targets
You can easily send out this communication at various levels (participants and managers) along with the corresponding data using the sales contest software. Your communication gets delivered as a message, through the sales contest app, to the participants’ mobile devices. This way they will be able to receive the message immediately no matter where they are.
Sales Contest Communication through the SmartWinnr App
9. Easy Course Correction
While you leave no rock unturned in planning a fool-proof contest, there might be instances where you miss something or want to reiterate something.
One of your team members has entered the wrong sales data for a day
You have made a mistake with the points and you want to correct it
Or there might be occasions where you want one of your contest participants to retake a test and upload the new score again.
With the sales contest software, you can easily search for a particular incorrect data record and replace it with the correct one.
10. Get Valuable Consultation
Another great advantage of using a sales contest software is the free consultation that comes with it. Most sales contest software vendors have the experience of running various kinds of contests for various businesses. So, they have the expertise in driving sales contests to success.
Apart from providing technical support for your sales contest software tool, they will also be able to:
Provide innovative ideas on enhancing your initiative
Tips to improve your employee engagement in the contest
Help you correct things if they go wrong
Consult on other aspects of driving a successful sales contest
SmartWinnr: The ultimate software for all your sales contest needs
Introducing SmartWinnr’s Sales Contests. An AI-powered gamification platform that takes your sales team’s productivity to the next level and boosts your sales by 80%.
Run the most effective, engaging, hustle-free, and automated sales contests through the SmartWinnr platform. Exciting contest themes, live leaderboards, easy to use mobile app for sales reps and managers, and many more.
Curious to see it in action? Book a demo with us today!
Published on Tue Nov 3 2020