Some Useful tips for the New Sales Managers to thrive in their leadership roles
7 minutes read
So you just got promoted to a sales manager’s role at your company or landed a new sales manager’s job at a new company. Firstly, hearty congratulations on that.
Now you must be aware that a sales manager holds great responsibilities. Even the most seasoned and effective salespeople can struggle when they begin to lead a sales team. But there’s no need to feel intimidated. You have worked hard and earned this role. And now it’s time for you to go out there and kill it.
There are various forms and styles of good leadership and you’ll quickly discover which leadership style works best for you and your team.
Being the new leader of the sales team, you might have planned various things to maximize your sales team’s performance. But for this to happen, your sales reps must believe in you and take you as a leader who can help them accomplish the overall company’s mission and their personal goals as well.
So, in order to help you become an effective leader right from the beginning in your new sales manager role, we have put together some key tips which will help you find your footing as a manager. Let’s dive in.
1. Conduct your hiring thoughtfully
What is the use of having the most strongest and refined leadership skills when the team that you lead is unmotivated and underqualified? If you really want to be a successful leader, you need to first make sure that the sales reps in your team are skilled and motivated to drive the best sales results.
2. Understand your Team
You need to know your team closely in order to understand how they want to be managed and the leadership tactics that will resonate with them the most. So when you take over as the manager, make sure that you schedule one-on-one meetings with your team members regularly.
3. Be involved but don’t micromanage
Provide the space and security that your team needs to speak up about the difficulties and struggles in their jobs. And when they communicate their problems, make sure that you provide guidance to solve that problem but don’t do their job for them. Ensure that you are not too distant and also you are not depriving your reps of growth opportunities by holding their hands for too long.
4. Set SMART Goals
Goal-setting is a crucial aspect of effective sales leadership.
Like most business objectives, your sales goals for your team need to be SMART — or specific, measurable, attainable, relevant, and time-bound. You need to make sure that you check these boxes if you want your team to successfully accomplish their objectives.
For example, if you are leading a team of SDRs, you give them a goal like, “Book more meetings.” Instead, give them something specific goals like, “We would like to improve our overall sales meeting acceptance rate by at least 5% over the next 8 months.”
5. Maintain clarity while assigning responsibilities
If you want your reps to fulfill their responsibilities, you need to first tell them what is expected of them. You need to clearly articulate
- What are your team member’s responsibilities?
- When do they need to fulfill them?
- And what results will they see if they’re successful?
6. Clearly communicate about the compensation
Make sure you have a clearly defined in place. And get your team familiarized with what they can expect to see if they meet or exceed quota.
Establishing this understanding will help in motivating your reps to strive to achieve their goals.
7. Establish a healthy competitive atmosphere
But the thing about competitions is that they can go either way. There’s always a fine line between being productively competitive and being toxically confrontational. And when this line is crossed, it can take a massive toll on your sales team’s morale. So while you should encourage your reps to challenge one another in these sales competitions, you also need to ensure that they do not resent each other.
In order to maintain a friendly, competitive atmosphere, you should ensure that you,
- Recognizing individual achievements as well as team achievements
- Have creative leaderboards
- And have creative initiatives and rewards to honor the participants at each step in the competition
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Published on Sat Jul 9 2022