A buyer persona is a semi-fictional, generalized representation of your ideal and potential customers, based on market research and data.
Personas help us all – in marketing, sales, product, and
Big Picture of Sales 1. “More than 50% of sellers missed quota in 2018.”
2. “66% of sales teams track customer satisfaction (CSAT) as their top KPI, edging out “team quota met” (65%) by
Do you think Nick Saban shows up every spring and starts coaching his team with a new style, new drills, and different set of expectations?
Quick answer: No.
Like world-class coaches everywhere, he dr
How often do your participants forget what they have learned during a training session? Probably very frequently. Usually, it is not possible for the human brain to remember every piece of information
“According to the Association for Talent Development, organizations that invest in coaching their employees see a 50% higher net sales per employee”.
Video coaching is one of the best ways to train yo
Welcome to the third part in the series of sales coaching playbook. In the first two parts we have discussed about:
creating a structured framework for coaching and
training the sales managers to co
This article is the continuation of the sales coaching playbook part-1. In the previous article, we have focussed on creating a structured competency framework for coaching the sales team. In this pos
Why is Sales Coaching important?
What if your sales reps perform 19% better– not just over the next several weeks, but month after month.
Research from the Sales Executive Council(SEC) examined
A new product is about to be launched! After thousands of hours of market research, analysis, product design and manufacturing, the big day is here. You have the crucial role to train your sales teams
Sales coaching is one of the most impactful training techniques to help your sales team capitalize on every buyer interaction. An effective sales coaching strategy should incorporate a systematic coac