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Sales Contest Ideas for Senior Living

5 minutes read

Driving good sales results takes extra effort and hard work in the senior living industry. Your executive directors and marketing directors need to aggressively pursue sales and at the same time be empathetic and patient with the clients. In order to keep them motivated to give their best at work, you can arrange the following sales contests.

These sales contests will encourage your reps to,

  • Complete crucial sales activities on-time
  • Give tours to clients
  • Convert those tours to deposits
  • And then those deposits into move-in


1. The Lead Hunt

Goal: To get your sales reps in various communities to call up the potential customers and enter them into the sales pipeline as leads

Duration: Every day for a couple of hours

Points: 10 points per lead entered into the sales pipeline

Winner: The community that brings in the maximum number of leads

How to run this contest? Set two hours on the clock every day and encourage your sales reps in various communities to call up the potential customers in their territory and try to enter them as sales lead into the sales cycle. Reward the rep who brings in the maximum number of leads


2. The Touring Tournament

Goal: To get your sales reps in various communities to give as many tours as they can to the clients in their territory during the contest period

Duration: Two Weeks

Points: 100 points per tour

Winner: The community that gives the maximum number of tours wins this contest

How to run this contest? Organize this contest for a couple of weeks and encourage all your communities to compete with each other in giving more number of tours of the. At the end of the contest period, declare the community that gives more number of tours wins than the other communities as the winner.


3. Tour to move-in contest

Goal: To get your communities to convert more number of community tours to move-ins

Duration: One quarter

Points: 100 points per tour converted to move-in

How to run this contest? Organize this contest for one quarter and encourage your reps to convert tours to move-ins. The community that converts more number of tours to move-ins wins the contest.


4. Star Community

Goal: To get to communities to compete with each other in generating the highest amount of revenue

Duration: One year

Winner: The community that brings in the highest amount of revenue than the other communities by the end of the year

How to run this contest? Organize this contest throughout the year and encourage your communities to compete with each other in generating the highest amount of sales revenue. At the end of each year, reward the community that succeeds in generating the highest amount of revenue.


5. The Move-ins Race

Goal: To encourage your communities to bring in as many move-ins as they can

Frequency: Every month

Points: 50 points per move-in

Winner: The community with the highest number of move-ins will be declared a winner

How to run this contest? Organize this contest every month and encourage all your communities to try and bring in the maximum number of move-ins. By the end of each month, reward the community which has brought in the maximum number of move-ins with exciting prizes.


6. Full Occupancy

Goal: To encourage your communities to improve their move-in rates

Frequency: Every quarter

Winner: The community that brings the highest number of move-ins in one quarter wins the contest

How to run this contest? Organize this contest every quarter and encourage your communities to try and achieve 100% occupancy in their respective community. The community that first archives this goal of fulfilling 100% occupancy in their community, wins the contest


7. Territory Tyrant

Goal: The goal of this contest is to get your communities to achieve maximum coverage in their respective territory

Frequency: Quarterly

Winner: The community that has acquired maximum customers in the territory that they are operating in

How to run this contest? Run this contest on a quarterly basis and encourage your communities to try to maximize their coverage in their respective territories (meaning, acquire as many customers as they can in their territory). At the end of the contest period, reward the community that has the maximum coverage in its territory.


Learn how SmartWinnr is helping the Senior living companies to successfully achieve their sales targets and produce greater sales results

SmartWinnr for Senior Living


Want to give a cool and creative name for your senior living sales contests?


Want to give out some creative awards to your top-performing communities? Get ideas from this blog below:


Looking for creative and funny sales team names?

25 Creative Sales Team Names

34 Funny Sales Team Names


How will you communicate the contest to your participants?

Once you have a perfect contest idea and a suitable name for it, focus on communicating it effectively to your participants. Follow our sales contest communication template to announce your contest.


Searching for some exciting themes for your contest?

Select from ready-made themes like NFL, Olympics, and more. Select KPIs, get engaging team names, team logos, and banners to drive a contest that your participants will remember - Contest Theme Generator


Searching for award names and prizing ideas to give out to your contest winners? Read these articles below:

creative employee recognition awards.

23 Sales incentive ideas to keep your sales team motivated


Published on Wed Apr 20 2022

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