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7 Sales Contest Ideas for February

5 minutes read

February is the shortest month of the year. But this doesn’t mean that your sales reps would get any lesser opportunities to achieve good sales results.

To make the most out of this short month, it would be a good idea to organize shorter sales contests that can be run for a few days or weeks. (And build these contests around KPIs/ sales goals that can be achieved in this shorter time).

Below are some exciting sales contest ideas that you can use to run sales contests in February. These contests are all themed after some exciting events that happen in February and are sure to excite and engage your sales team in their sales activities.


1. Love the neighbour

Why has this contest been chosen for February? Wave at your neighbour day/

Goal: Use this contest to encourage teamwork amongst your reps. Pair up your reps into teams of two and ask to go on a field sales trip. The goal here for them is to try and sell the products to the customers.

Duration: One day

Points: 100 points per sale made

Winner: The pair that makes more sales than all the other pairs

Reward: Lunch for the winning team


Love the neighbour




2. President for the day

Why has this contest been chosen for February? President’s day

Goal: To fill the pipeline with as many leads as your reps can

Duration: One week

Points: 10 points per lead

Winner: Top 3 reps who fill the pipeline with more leads than anyone else

Reward: Amazon gift voucher


President for the day




3. The Super Goal

Why has this contest been chosen for February? Super Bowl Tournament

Goal: To ensure movement in your sales pipeline

Duration: Two weeks

Points: 20 points for each prospect moved to the next phase in the sales pipeline

Winner: The rep who moves more prospects in the pipeline wins


4. Make it a date

Why has this contest been chosen for February? Valentine’s day

Goal: The get the reps to book as many meetings with the clients as they can for the upcoming days

Duration: Two weeks

Points: 20 points per meeting booked

Winners: The rep who succeeds in booking more meetings with the clients than everyone else

Reward: The winner earns a dinner reservation at the best restaurant in the city, with his or her valentine, on valentines day (14th Feb)


Make it a date




5. The Broadcast Station

Why has this contest been chosen for February? World Radio Day

Goal: To get your reps to conduct product demos for a newly launched product

Duration: 2 Weeks

Points: 20 points per demo

Winner: The person who succeeds in giving more demos than everyone else in the team

Reward: Reward the winner with a huge cash prize and a radio set


The Broadcast Station




6. Yummy Delight

Why has this contest been chosen for February? World Nutella Day

Goal: To bring in as many referrals as possible from the existing customers

Duration: One Week

Points: 10 points per referral

Winner: Top 3 reps who bring in more referrals

Reward: A huge incentive and a basket full of Nutella


Yummy Delight




7. Happy new year

Why has this contest been chosen for February? Chinese new year

Goal: You can organize this contest for your sales team in China. Double up their excitement of the new year by organizing this contest where they have to convert as many leads in the pipeline as possible.

Duration: One month

Points: 10 points per lead converted

Winner: The rep who converts more leads

Reward: A huge gift hamper containing a lot of exciting goodies


Happy new year




Looking for sales contest ideas that are particular to your industry?

Insurance - 7 Sales Contest Ideas for Insurance Agents

Pharmaceuticals & Medical Devices - 5 Sales Contest Ideas for Pharmaceuticals and Medical devices

Call Center - 9 exciting and engaging call centre contest ideas to boost your employee’s productivity

Manufacturing - 5 Amazing Contest Ideas for Manufacturing Units

Retail Stores - 7 Fun Sales Contests for Retail Stores

Retail Banking - 7 Sales contests for Retail Banks


Looking for sales contest ideas for different months? Check out this below:

January– 7 Sales Contest Ideas for January

March– 8 Sales Contest Ideas for March

April– 7 Sales Contest Ideas for April

May– 8 Sales Contest Ideas for May

June– 8 Sales Contest Ideas for June

July– 8 Sales Contest Ideas for July

August– 7 Sales Contest Ideas for August

September– 8 Sales Contest Ideas for September

October– 8 Sales Contests For October

November– 8 Sales Contests for November

December– 7 fun sales contests for December


Looking for more Seasonal Sales Contest Ideas?

5 Sales Contest for Summer

5 Sales Contests for Winter

8 Sales Contests for October

8 Sales Contests for November

8 Sales Contests for December

7 Fun Sales Contest Ideas to Motivate your Team for Thanksgiving and Black Friday


Looking for creative and funny team names?

25 Creative Sales Team Names

34 Funny Sales Team Names


Searching for award names and prizing ideas to give out to your contest winners? Read these articles below:

creative employee recognition awards.

23 Sales incentive ideas to keep your sales team motivated


How will you communicate the contest to your participants?

Once you have a perfect contest idea and a suitable name for it, focus on communicating it effectively to your participants. Follow our sales contest communication template to announce your contest.

Published on Fri Sep 3 2021

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