Contest Ideas for promoting a brand
5 minutes read
Promoting your brand is essential,
- If you want your enterprise to stand out in the market
- If you want to distinguish it from your competitors
- And carve out a niche for yourself in the industry
But branding is a difficult and multi-faceted endeavor. It requires careful planning, a lot of introspective thought, and combined efforts of everyone in the organization about how to present your business in a unique and special way in front of the public.
In order to encourage your reps to be actively involved in promoting your brand, here are some contests that you can organize to gamify the promotional activities:
1. Promotional Video
Goal: To encourage your employees to create a beautiful brand promotional video
Duration: Give one one to create the video
Winner: The person who creates the most creative and impressive brand promotional video
How to run this contest? Organize this contest for one month and encourage your employees to create a beautiful video that promotes your brand and submit it. Once they submit their videos, select the best video amongst them and reward the person who created it.
2. The hashtag for brand promotion
Goal: To encourage your employees to create a catchy hashtag for your brand which you will use on social media and other platforms to promote it.
Duration: Two Weeks
Winner: The person whose hashtag gets selected
How to run this contest? Announce this contest and give two weeks of time for your employees to come up with a hashtag that perfectly describes the essence and value of your product in the market. Once they submit their hashtag suggestions, select the best one and reward the person who has sent it with exciting rewards.
Goals: To encourage your employees to bring in social media or industry influencers to promote your brand
Duration: Ever running
Winner: Everyone who brings in famous people to promote your brand
How to run this contest? Conduct this as an ever-running contest and encourage your employees to wire in the famous social media or industry influencers to promote your brand on their social channels. Reward everyone who brings in famous influencers to promote your brand
4. Social media campaigns
Goal: To get your employees to create a catchy and attractive social media campaign to attract people on social media
Duration: One month
Winner: The person who comes up with a unique, catchy, and attractive theme for the brand’s social media campaign
How to run this contest? Give one month’s time to your employees and ask them to come up with
- A creative and catchy social media campaign theme
- And an awesome tagline for your brand
to promote the product on social media. At the end of one month, gather everyone in a meeting room and ask them to pitch their ideas. Then select the best campaign theme and reward the person who suggested it.
5. Promotional Emails
Goal: To get each one of your employees to send brand promotional emails to all their contacts
Duration: Ever running
Winner: The person who sends the maximum number of promotional emails
How to run this contest? Organize this as an ever-running contest and encourage your employees to send brand promotional emails to all their contacts. Have a live leaderboard to track the number of emails that each employee sends. At the end of every month, reward the person who sends maximum number of brand promotional emails that month.
Looking for sales contest ideas that are particular to your industry?
Insurance - 7 Sales Contest Ideas for Insurance Agents
Pharmaceuticals & Medical Devices - 5 Sales Contest Ideas for Pharmaceuticals and Medical devices
Manufacturing - 5 Amazing Contest Ideas for Manufacturing Units
Retail Stores - 7 Fun Sales Contests for Retail Stores
Retail Banking - 7 Sales contests for Retail Banks
Looking for sales contest ideas for different months? Check out this below:
January– 7 Sales Contest Ideas for January
February– 7 Sales Contest Ideas for February
August– 7 Sales Contest Ideas for August
September– 8 Sales Contest Ideas for September
October– 8 Sales Contests For October
November– 8 Sales Contests for November
December– 7 fun sales contests for December
Looking for more Seasonal Sales Contest Ideas?
Want to give cool and creative names for your sales contests? Get naming ideas from this blog below:
Want to give creative and funny names for your sales team? Get ideas from these articles below:
How will you communicate the contests that you organize to your participants?
Once you have a perfect contest idea and a suitable name for it, focus on communicating it effectively to your participants. Follow our sales contest communication template to announce your contest.
Looking for award names and prizing ideas to give out to your contest winners? Read these articles below:
Published on Wed Apr 20 2022