Blogs on Sales-Effectiveness

What is a Remote Sales Playbook and how is it different from your Existing Sales Playbook? A sales playbook is a document outlining your sales process; buyer personas; call scripts and agendas; sample read more
The phenomenon of remote working just keeps gaining momentum. Just about every industry is adapting this remote work (especially given the crisis in the world right now). And, sales are no different. read more
In sales, it’s normal to deal with slow seasons, bad seasons, and horrible seasons. But none of those compare to the current situation. The outbreak that has shook the world is ultimately affecting ou read more
Sales coaching meeting, One-on-one meetings, 1:1, 1 2 1s, 1 on 1s, Check-ins Whatever you call them, they are the most powerful tools you have as a manager. The best leaders in the business swear by t read more
What is a Sales Pitch? Wikipedia says, “a sales pitch is a line of talk that attempts to persuade someone, with a planned sales presentation of a product or service designed to initiate and close a sa read more
What is Sales Enablement? To get to the answer of this question, you should first know how sales enablement came into existence. Marketing and sales have traditionally had a bit of a contentious relat read more
A buyer persona is a semi-fictional, generalized representation of your ideal and potential customers, based on market research and data. Personas help us all – in marketing, sales, product, and read more
Sales coaching is one of the most impactful training techniques to help your sales team capitalize on every buyer interaction. An effective sales coaching strategy should incorporate a systematic coac read more
‘Knowledge is power’. This saying is more relevant than ever in today’s market. Potential buyers are armed with a lot of research and knowledge before they make a purchase decision. They expect your s read more
Companies are spending billions of dollars to train their sales team. However, we often find our customers at SmartWinnr complain that they have little clarity on the effectiveness of sales training a read more